Our LinkedIn Event Ticket Giveaway! ‘How to REALLY use LinkedIn’ April 17th at the Neptune Theatre

‘How to REALLY use LinkedIn’ 9.30am to 12.30pm, April 17th at the Neptune Theatre Click here to buy tickets from Neptune Theatre We approached both Real Mahadeo of LinkedIn and Amy Melmock of the Neptune Theatre with this idea at the end of last year. The event is a fundraiser for Neptune Theatre and a chance for you to learn more about LinkedIn. Many business people have an account at LinkedIn but are not sure of the best way to use it. This is not a beginner, ‘how to set up an account’-type event; we are hosting an intermediate level experience so you get the most for the time you invest. Ticket giveaway! Manage Your Spend will give away one ticket each week until the event date. You may register once [and only once] each week by emailing dave@manageyourspend.com. Dave...

Beyond Websites: Social media considerations for organizations

“The good thing about social media is that it gives everyone a voice – the bad thing is…it gives everyone a voice!” -Katie Couric The thoughts below are from my own on-going observations, conversations, as well as readings, including those I’ve taken from a number of blogs, on the use and impact of emerging social media practice for engaging closer relationships with clients and customers of one’s business or organization. -1- Many organizations and businesses are now reaching out beyond their online websites to connect and engage closer relationships through the emerging and ever-changing world of online social networks. Such an engagement process is fraught with various challenges. Many important considerations should be kept in mind before an investment in financial resources, time, and considerable energy is applied to the effort. And one aspect is certain – effective social media practice cannot be seen as simply an add-on to conventional website activity. The first step in thinking about how to implement a social media strategy is to understand the differences between the various popular current social media platforms and their user profiles. Consider the following U.S. based profiles from the recent 2012 Pew Report.[1] Age Facebook: 35% of users are under 35, 50% are 35-54. The average age is 40.5 (an increase of 2 years over 2010 figures). Twitter: 45% are under 35, 35% are 35-54. The average age is 37.3 (a decrease of 2years under 2010 figures). Linkedin: 21% are under 35, 62% are 35-54; average age is 40.1. Half of all social media users are between the ages of 25 and 44. Gender Facebook: 40% male vs....