5 Effective Google AdWords Tips

5 Effective Google AdWords Tips

Creating effective ad campaigns within Google AdWords can be a hit or miss for most businesses but vital to any online marketing effort. As Google continues to rank as the most popular search engine for your internet advertisements, it is important to properly place relevant ads to your biggest potential audience. 1. Keep ad group keyword list short Don’t create a single ad group with the main focus of hoarding keywords: create numerous ad groups, each with a short list that are tightly related and manageable. This will help you achieve relevant search ads as I’ll mention in tip #3. 2. Set daily budget higher than Google recommends A low daily budget is directly correlated with a display of ads irregularly. Not so good for your ad campaign. You want your ad visible to potential visitors. Manage your ad spend by implementing negative keywords (see tip #4), targeting ads by location (geo-tagging), using exact matches and adjusting keyword bids. Some businesses usually start with a budget of as low as $1000 for trial purposes (test landing pages and various ad copies) and increase spending when they have the campaign down to a usable formula. Here’s a great example of a successful PPC campaign with higher quality score and monthly spend (via HuffingtonPost): The differences are incredible: increased revenue and ROI. Just one of the many reasons businesses hire professional and experienced PPC (pay-per-click) companies in order to receive high performing campaigns. Our Google Certified AdWords company creates noticeable results for some of Atlantic Canada’s most influential brands. 3. Use keywords in ad text Show the searcher that your ad...