10 Reasons to Use Google AdWords

10 Reasons to Use Google AdWords

If you’ve never used Google AdWords before, and you’re wondering whether or not it’s worthwhile, this post is for you. Here are 10 reasons to use AdWords. 1. AdWords Is Scalable One of the trickiest challenges for any marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads. Google AdWords is highly scalable, which is why some businesses spend millions of dollars a year on AdWords advertising . If you create an AdWords campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign. You can increase your PPC budget and your leads and profits will increase accordingly. This makes AdWords highly effective for businesses that need a lot of leads but are short on time and staff. 2. AdWords Is Measurable Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable and AdWords Pay-per-click [PPC] is one of the most measurable of online channels. It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings. Social media can be equally difficult to measure. In comparison, AdWords is more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can pretty quickly determine if your campaigns are returning ROI. 3. AdWords Is Flexible AdWords provides tons of options so you can customize your campaigns and ads to your particular needs, hyper-targeting the audiences you most want to reach. For example, with AdWords you...
Google AdWords: Why Quality Scores Matter

Google AdWords: Why Quality Scores Matter

After grouping ads with a wide range of keywords and copywriting ad text that seem to fit your business’s mission to a par, you might be under the impression that all the work is done. Chances are that you forgot some essential details that help ensure your ad is displayed, and top position is feasible. With Google AdWords, ad visibility and position are based on two things: user’s maximum bids and (the almighty) quality score. A higher quality score means increased impressions that are associated with lower CPC (cost-per-click) and CPA (cost-per-action). While also noting that maximum bids and quality scores become the only deciding factor when everything else (keywords, groupings, campaigns, etc.) are in tip-top shape. Quality scores are directly associated with relevant ad campaigns. According to Google, “quality score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad.” For further clarification: the relevance of ad copies, keywords within ad groups, and the relationship between the ad & landing page. Ad copies should include an almost direct connection between text and keyword. Keywords within groups should be closely related. While advertisements should link to relevant landing pages – those that relate to a specific advertisement. For example, an ad about chairs & sofas should lead to a page with or about chairs & sofas and not a general homepage. As one of the top search engines, you’d understand the importance of rewarding users for accuracy – providing searchers with the most relevant advertisement that suit their search queries. While helping them find what it is that they are...