Google AdWords: Why Quality Scores Matter

Google AdWords: Why Quality Scores Matter

After grouping ads with a wide range of keywords and copywriting ad text that seem to fit your business’s mission to a par, you might be under the impression that all the work is done. Chances are that you forgot some essential details that help ensure your ad is displayed, and top position is feasible. With Google AdWords, ad visibility and position are based on two things: user’s maximum bids and (the almighty) quality score. A higher quality score means increased impressions that are associated with lower CPC (cost-per-click) and CPA (cost-per-action). While also noting that maximum bids and quality scores become the only deciding factor when everything else (keywords, groupings, campaigns, etc.) are in tip-top shape. Quality scores are directly associated with relevant ad campaigns. According to Google, “quality score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad.” For further clarification: the relevance of ad copies, keywords within ad groups, and the relationship between the ad & landing page. Ad copies should include an almost direct connection between text and keyword. Keywords within groups should be closely related. While advertisements should link to relevant landing pages – those that relate to a specific advertisement. For example, an ad about chairs & sofas should lead to a page with or about chairs & sofas and not a general homepage. As one of the top search engines, you’d understand the importance of rewarding users for accuracy – providing searchers with the most relevant advertisement that suit their search queries. While helping them find what it is that they are...
Utilize Google AdWords with a Small Budget

Utilize Google AdWords with a Small Budget

  The truth is that not every company has the budget and marketing spend of $20,000 or more for a single campaign on Adwords and thats why utilizing Adwords at the best of your abilities becomes the best bet. In order to get the highest return on a small investment, you’ll need to put that small budget into the hands of an Adwords specialist that can give you a feasible indication of what your money will do, how long the budget will last, and a list of several alternatives to help your business reach its short and long term goals. It wouldn’t be the best of ideas to put your investment into the hands of your marketing & sales team – which might not have the slightest idea of Adwords platform – and find out that a number of Adwords mistakes were made when you run through it with a Adwords expert. Tons of money gone to waste when you could have just hired someone that knows the job. If you are working with a budget of under $5k, this article is for you. With the right targeting options and account structure, you can get those impressions and clicks. Clear Campaign Objective Know what exactly you’d like to accomplish with your Adwords campaign. It could be that you would like to generate more traffic for a site or product or maybe target specific keywords? Having a clear idea of what you’d like to achieve, helps create a more cost-effective and targeted ad copy.  Its always great to have these objectives mapped out when you approach a specialist – everything...