10 Reasons to Use Google AdWords

10 Reasons to Use Google AdWords

If you’ve never used Google AdWords before, and you’re wondering whether or not it’s worthwhile, this post is for you. Here are 10 reasons to use AdWords. 1. AdWords Is Scalable One of the trickiest challenges for any marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads. Google AdWords is highly scalable, which is why some businesses spend millions of dollars a year on AdWords advertising . If you create an AdWords campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign. You can increase your PPC budget and your leads and profits will increase accordingly. This makes AdWords highly effective for businesses that need a lot of leads but are short on time and staff. 2. AdWords Is Measurable Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable and AdWords Pay-per-click [PPC] is one of the most measurable of online channels. It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings. Social media can be equally difficult to measure. In comparison, AdWords is more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can pretty quickly determine if your campaigns are returning ROI. 3. AdWords Is Flexible AdWords provides tons of options so you can customize your campaigns and ads to your particular needs, hyper-targeting the audiences you most want to reach. For example, with AdWords you...
9 Overlooked AdWords Tricks

9 Overlooked AdWords Tricks

Google AdWords adds new features every couple of months. Their latest feature dates back to March with the integration of AdWords API’s into shopping campaigns. As the various features and functionalities continue to pile up, a significant amount get buried. Here are 10 AdWords tricks that I’ll be reviving from the dead ground.. Naming and Labeling Its a no brainer but this trick is an instrumental part of creating a manageable, future-proof AdWords account. Many AdWords users stick with the general default of Campaign #1 or Group #2 as their way of distinguishing between an apparel and sofa campaign. From any regular old joe’s POV, it looks like you might just be campaigning for a political election, and you’re distinguishing the various groups. Not the case, right? So, don’t undermine your ability to manage your ads and provide a user-friendly accessibility by all members of the marketing team. With customize campaign and ad group names, you’ll be able to search by name, organize groups with campaigns, and easily recognize the various campaign – not to mention, exceptional reporting. Shared Library If you are one of those people who find the “copy & paste” routine a bit daunting, I’m prove to say that I’ll be relieving you of that task. With this tool, you’ll be able to make one change that will affect numerous keywords, ad campaigns, or ad groups. You can manage various ad campaigns under a single budget, automate different bidding techniques throughout various campaigns/groups/keywords, use negative keywords for all desired campaigns, and share ad copies. Review & Seller Ratings As with Gmail, you can add additional extensions...
Integrate Google Plus into Your Small Business Marketing Goal

Integrate Google Plus into Your Small Business Marketing Goal

More companies will be moving to Google+ for the obvious SEO benefits, increased visibility, and social media presence amongst other things; so, its time you make that move. And as a Online Marketing Firm that specializes in Adwords, you’d understand why its so important get involved with Google – all across their platform. As the most largest and popular search engine, Google draws tons of users to their search on a daily basis. Regardless of Google Plus’ (Google+) popularity, Google is bias towards their own brand. So, those that are involved will reap the benefits. For small to medium business, Google+ will help you reach your local customers – far better than Twitter & Facebook. Google+ is Google’s version of a social network and they are doing pretty well. Google+ Content Google Plus offers a wide array of different features as a bonus for using their services. Like Google+ content, a benefit that allows your content to rank higher in search results when your website does not. Each with its own unique url and rate of interaction – helping your content increase in rank within web results. Thank you Google Gods. Google Plus Hashtag Google+ has now integrated hashtags within their Google search platform. Go to Google, search a hashtag, and see what happens. So, make sure to include hashtags in your Google Plus post when the content is buzzworthy. If you do forget and your content & post is keyword full – Google+ might just add them for you. Google’s Local Carousel A personal fave of mine is Google’s “Local Carousel” – a horizontal bar of 20 image...
The More The Better? – Engaging in the Right Sites

The More The Better? – Engaging in the Right Sites

Thinking of a few of the most popular small business sites from the top of my head: Angie’s List, BBB, Manta, Yelp. And some of the most popular social media platforms: Linkedin, Pinterest, Twitter, and Facebook. You’ll realize that apparent distinguishing factor between the two categories. The latter are targeted to businesses for review and ratings as well as validating credibility. Letting customers know that you exist is a lot more important for a small business trying to get their feet in the door. If you’re involved, potential customers at least know that you are present online with current and accurate information on how they can get involved. Most times, these prospective customers become interested through word of mouth or a simple walk-by – look online – and find nothing. Already a bad experience with your business without even visiting. Bottom-line: if social media isn’t your thing – at least make it a goal to ‘add your business’ to as many small business sites as possible – search results will soon become a good friend. Below are some of my favorite small business sites and why: Yelp If your business hasn’t already been added to Yelp’s directory, then you might want to jump on the bandwagon. Yelp is a customer-review site where people from all over the world rate and evaluate their experiences based on performance, quality of customer service, price and so much more. If you’re doing something right, a Yelper might just review your business and boost your online social cred. You’d be surprised at the amount of influence this will have on your business for sales,...
Social Media Platforms that Best Suit Your Business

Social Media Platforms that Best Suit Your Business

A growing number of small businesses around struggle with the task of figuring out which social media channel best suit their business needs. A task that must be calculated and implemented. You’ll need to prioritize or allocate a certain person into the management of social media sites – helping create traction and provide results. As well as but not limited to regular posts, interaction with users/followers/fans, and a constant stream of information about your business – including products, contests, and for added thought leadership: expertise. With the variety in social networks, it is best to choose the channels best suited for you and go all in on them, in order to provide value. I’ll go against this idea in my next post [the more, the better] but presence is great, but inactivity is even worse – a middle would be the best possible option. You don’t want a potential customer or visitor checking in your social networks, only to find that you haven’t posted in a month? A year? Or even worse, since 2012 – and your store’s still in business? A major pet-peeve of mines is to see this sort of neglect – it shows a lack of concern for management. Also, consider the fact that it is a waste of money to invest time into a particular network and realize that your customers do not interact within the channel, you aren’t gaining the right amount of following, and ‘it just ain’t working’. So, what social network should you utilize? Well, it all depends on your business – a ‘who, what, where, when’ technique should be considered. Facebook...