5 Effective Google AdWords Tips

5 Effective Google AdWords Tips

Creating effective ad campaigns within Google AdWords can be a hit or miss for most businesses but vital to any online marketing effort. As Google continues to rank as the most popular search engine for your internet advertisements, it is important to properly place relevant ads to your biggest potential audience. 1. Keep ad group keyword list short Don’t create a single ad group with the main focus of hoarding keywords: create numerous ad groups, each with a short list that are tightly related and manageable. This will help you achieve relevant search ads as I’ll mention in tip #3. 2. Set daily budget higher than Google recommends A low daily budget is directly correlated with a display of ads irregularly. Not so good for your ad campaign. You want your ad visible to potential visitors. Manage your ad spend by implementing negative keywords (see tip #4), targeting ads by location (geo-tagging), using exact matches and adjusting keyword bids. Some businesses usually start with a budget of as low as $1000 for trial purposes (test landing pages and various ad copies) and increase spending when they have the campaign down to a usable formula. Here’s a great example of a successful PPC campaign with higher quality score and monthly spend (via HuffingtonPost): The differences are incredible: increased revenue and ROI. Just one of the many reasons businesses hire professional and experienced PPC (pay-per-click) companies in order to receive high performing campaigns. Our Google Certified AdWords company creates noticeable results for some of Atlantic Canada’s most influential brands. 3. Use keywords in ad text Show the searcher that your ad...

Our LinkedIn Event Ticket Giveaway! ‘How to REALLY use LinkedIn’ April 17th at the Neptune Theatre

‘How to REALLY use LinkedIn’ 9.30am to 12.30pm, April 17th at the Neptune Theatre Click here to buy tickets from Neptune Theatre We approached both Real Mahadeo of LinkedIn and Amy Melmock of the Neptune Theatre with this idea at the end of last year. The event is a fundraiser for Neptune Theatre and a chance for you to learn more about LinkedIn. Many business people have an account at LinkedIn but are not sure of the best way to use it. This is not a beginner, ‘how to set up an account’-type event; we are hosting an intermediate level experience so you get the most for the time you invest. Ticket giveaway! Manage Your Spend will give away one ticket each week until the event date. You may register once [and only once] each week by emailing dave@manageyourspend.com. Dave...

Beyond Websites: Social media considerations for organizations

“The good thing about social media is that it gives everyone a voice – the bad thing is…it gives everyone a voice!” -Katie Couric The thoughts below are from my own on-going observations, conversations, as well as readings, including those I’ve taken from a number of blogs, on the use and impact of emerging social media practice for engaging closer relationships with clients and customers of one’s business or organization. -1- Many organizations and businesses are now reaching out beyond their online websites to connect and engage closer relationships through the emerging and ever-changing world of online social networks. Such an engagement process is fraught with various challenges. Many important considerations should be kept in mind before an investment in financial resources, time, and considerable energy is applied to the effort. And one aspect is certain – effective social media practice cannot be seen as simply an add-on to conventional website activity. The first step in thinking about how to implement a social media strategy is to understand the differences between the various popular current social media platforms and their user profiles. Consider the following U.S. based profiles from the recent 2012 Pew Report.[1] Age Facebook: 35% of users are under 35, 50% are 35-54. The average age is 40.5 (an increase of 2 years over 2010 figures). Twitter: 45% are under 35, 35% are 35-54. The average age is 37.3 (a decrease of 2years under 2010 figures). Linkedin: 21% are under 35, 62% are 35-54; average age is 40.1. Half of all social media users are between the ages of 25 and 44. Gender Facebook: 40% male vs....

Robotnik joins the ROI revolution

A leader in Nova Scotia’s IT solutions and computer retailers, Robotnik, is revisiting its online marketing strategy and has asked Manage Your Spend to lead the process. Previous attempts at online marketing, across two retail stores and several target markets, showed Robotnik there was potential. However, it also showed them they needed a partner who could spend the time to optimize its online campaigns. “We have always believed in the power of online marketing for our business here in Atlantic Canada. We were the first IT retailer to offer a complete e-commerce experience, and continue to serve many of our loyal customers online.” says Shawn Wilkie, President of Robotnik. “We needed a trusted partner who could take our online marketing from being a cost-center to a profit-center. Manage Your Spend made the most sense.” Manage Your Spend is now working with Robotnik as the company prepares for the back to school push for laptops and Macbooks, a space it aims to capitalize on as it is the only independent retailer  in Nova Scotia to offer Apple’s student offer. “We’re right here in Halifax and Antigonish – the students here know they can find value pricing, specific to their school at each location.” explains Shawn. Beyond the back to school, Robotnik has become best known for its IT solutions and service for businesses in Atlantic Canada, which will be the primary focus of the online marketing activities. “Finding trusted IT support is no easy task. The level of service and expertise at Robotnik is rare to see. We see the value Robotnik provides through IT support and solutions, and we...