A leader in Nova Scotia’s IT solutions and computer retailers, Robotnik, is revisiting its online marketing strategy and has asked Manage Your Spend to lead the process.
Previous attempts at online marketing, across two retail stores and several target markets, showed Robotnik there was potential. However, it also showed them they needed a partner who could spend the time to optimize its online campaigns.
“We have always believed in the power of online marketing for our business here in Atlantic Canada. We were the first IT retailer to offer a complete e-commerce experience, and continue to serve many of our loyal customers online.” says Shawn Wilkie, President of Robotnik. “We needed a trusted partner who could take our online marketing from being a cost-center to a profit-center. Manage Your Spend made the most sense.”
Manage Your Spend is now working with Robotnik as the company prepares for the back to school push for laptops and Macbooks, a space it aims to capitalize on as it is the only independent retailer in Nova Scotia to offer Apple’s student offer.
“We’re right here in Halifax and Antigonish – the students here know they can find value pricing, specific to their school at each location.” explains Shawn. Beyond the back to school, Robotnik has become best known for its IT solutions and service for businesses in Atlantic Canada, which will be the primary focus of the online marketing activities.
“Finding trusted IT support is no easy task. The level of service and expertise at Robotnik is rare to see. We see the value Robotnik provides through IT support and solutions, and we feel that everyone else should too.” says Dave Chandler, Partner at Manage Your Spend. “We’re excited to be a part of the process and to see direct results.”
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