10 Reasons to Use Google AdWords

10 Reasons to Use Google AdWords

If you’ve never used Google AdWords before, and you’re wondering whether or not it’s worthwhile, this post is for you. Here are 10 reasons to use AdWords. 1. AdWords Is Scalable One of the trickiest challenges for any marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads. Google AdWords is highly scalable, which is why some businesses spend millions of dollars a year on AdWords advertising . If you create an AdWords campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign. You can increase your PPC budget and your leads and profits will increase accordingly. This makes AdWords highly effective for businesses that need a lot of leads but are short on time and staff. 2. AdWords Is Measurable Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable and AdWords Pay-per-click [PPC] is one of the most measurable of online channels. It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings. Social media can be equally difficult to measure. In comparison, AdWords is more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can pretty quickly determine if your campaigns are returning ROI. 3. AdWords Is Flexible AdWords provides tons of options so you can customize your campaigns and ads to your particular needs, hyper-targeting the audiences you most want to reach. For example, with AdWords you...
Google AdWords: Why Quality Scores Matter

Google AdWords: Why Quality Scores Matter

After grouping ads with a wide range of keywords and copywriting ad text that seem to fit your business’s mission to a par, you might be under the impression that all the work is done. Chances are that you forgot some essential details that help ensure your ad is displayed, and top position is feasible. With Google AdWords, ad visibility and position are based on two things: user’s maximum bids and (the almighty) quality score. A higher quality score means increased impressions that are associated with lower CPC (cost-per-click) and CPA (cost-per-action). While also noting that maximum bids and quality scores become the only deciding factor when everything else (keywords, groupings, campaigns, etc.) are in tip-top shape. Quality scores are directly associated with relevant ad campaigns. According to Google, “quality score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad.” For further clarification: the relevance of ad copies, keywords within ad groups, and the relationship between the ad & landing page. Ad copies should include an almost direct connection between text and keyword. Keywords within groups should be closely related. While advertisements should link to relevant landing pages – those that relate to a specific advertisement. For example, an ad about chairs & sofas should lead to a page with or about chairs & sofas and not a general homepage. As one of the top search engines, you’d understand the importance of rewarding users for accuracy – providing searchers with the most relevant advertisement that suit their search queries. While helping them find what it is that they are...
9 Overlooked AdWords Tricks

9 Overlooked AdWords Tricks

Google AdWords adds new features every couple of months. Their latest feature dates back to March with the integration of AdWords API’s into shopping campaigns. As the various features and functionalities continue to pile up, a significant amount get buried. Here are 10 AdWords tricks that I’ll be reviving from the dead ground.. Naming and Labeling Its a no brainer but this trick is an instrumental part of creating a manageable, future-proof AdWords account. Many AdWords users stick with the general default of Campaign #1 or Group #2 as their way of distinguishing between an apparel and sofa campaign. From any regular old joe’s POV, it looks like you might just be campaigning for a political election, and you’re distinguishing the various groups. Not the case, right? So, don’t undermine your ability to manage your ads and provide a user-friendly accessibility by all members of the marketing team. With customize campaign and ad group names, you’ll be able to search by name, organize groups with campaigns, and easily recognize the various campaign – not to mention, exceptional reporting. Shared Library If you are one of those people who find the “copy & paste” routine a bit daunting, I’m prove to say that I’ll be relieving you of that task. With this tool, you’ll be able to make one change that will affect numerous keywords, ad campaigns, or ad groups. You can manage various ad campaigns under a single budget, automate different bidding techniques throughout various campaigns/groups/keywords, use negative keywords for all desired campaigns, and share ad copies. Review & Seller Ratings As with Gmail, you can add additional extensions...
Utilize Google AdWords with a Small Budget

Utilize Google AdWords with a Small Budget

  The truth is that not every company has the budget and marketing spend of $20,000 or more for a single campaign on Adwords and thats why utilizing Adwords at the best of your abilities becomes the best bet. In order to get the highest return on a small investment, you’ll need to put that small budget into the hands of an Adwords specialist that can give you a feasible indication of what your money will do, how long the budget will last, and a list of several alternatives to help your business reach its short and long term goals. It wouldn’t be the best of ideas to put your investment into the hands of your marketing & sales team – which might not have the slightest idea of Adwords platform – and find out that a number of Adwords mistakes were made when you run through it with a Adwords expert. Tons of money gone to waste when you could have just hired someone that knows the job. If you are working with a budget of under $5k, this article is for you. With the right targeting options and account structure, you can get those impressions and clicks. Clear Campaign Objective Know what exactly you’d like to accomplish with your Adwords campaign. It could be that you would like to generate more traffic for a site or product or maybe target specific keywords? Having a clear idea of what you’d like to achieve, helps create a more cost-effective and targeted ad copy.  Its always great to have these objectives mapped out when you approach a specialist – everything...
5 Effective Google AdWords Tips

5 Effective Google AdWords Tips

Creating effective ad campaigns within Google AdWords can be a hit or miss for most businesses but vital to any online marketing effort. As Google continues to rank as the most popular search engine for your internet advertisements, it is important to properly place relevant ads to your biggest potential audience. 1. Keep ad group keyword list short Don’t create a single ad group with the main focus of hoarding keywords: create numerous ad groups, each with a short list that are tightly related and manageable. This will help you achieve relevant search ads as I’ll mention in tip #3. 2. Set daily budget higher than Google recommends A low daily budget is directly correlated with a display of ads irregularly. Not so good for your ad campaign. You want your ad visible to potential visitors. Manage your ad spend by implementing negative keywords (see tip #4), targeting ads by location (geo-tagging), using exact matches and adjusting keyword bids. Some businesses usually start with a budget of as low as $1000 for trial purposes (test landing pages and various ad copies) and increase spending when they have the campaign down to a usable formula. Here’s a great example of a successful PPC campaign with higher quality score and monthly spend (via HuffingtonPost): The differences are incredible: increased revenue and ROI. Just one of the many reasons businesses hire professional and experienced PPC (pay-per-click) companies in order to receive high performing campaigns. Our Google Certified AdWords company creates noticeable results for some of Atlantic Canada’s most influential brands. 3. Use keywords in ad text Show the searcher that your ad...