9 Overlooked AdWords Tricks

9 Overlooked AdWords Tricks

Google AdWords adds new features every couple of months. Their latest feature dates back to March with the integration of AdWords API’s into shopping campaigns. As the various features and functionalities continue to pile up, a significant amount get buried. Here are 10 AdWords tricks that I’ll be reviving from the dead ground.. Naming and Labeling Its a no brainer but this trick is an instrumental part of creating a manageable, future-proof AdWords account. Many AdWords users stick with the general default of Campaign #1 or Group #2 as their way of distinguishing between an apparel and sofa campaign. From any regular old joe’s POV, it looks like you might just be campaigning for a political election, and you’re distinguishing the various groups. Not the case, right? So, don’t undermine your ability to manage your ads and provide a user-friendly accessibility by all members of the marketing team. With customize campaign and ad group names, you’ll be able to search by name, organize groups with campaigns, and easily recognize the various campaign – not to mention, exceptional reporting. Shared Library If you are one of those people who find the “copy & paste” routine a bit daunting, I’m prove to say that I’ll be relieving you of that task. With this tool, you’ll be able to make one change that will affect numerous keywords, ad campaigns, or ad groups. You can manage various ad campaigns under a single budget, automate different bidding techniques throughout various campaigns/groups/keywords, use negative keywords for all desired campaigns, and share ad copies. Review & Seller Ratings As with Gmail, you can add additional extensions...
The More The Better? – Engaging in the Right Sites

The More The Better? – Engaging in the Right Sites

Thinking of a few of the most popular small business sites from the top of my head: Angie’s List, BBB, Manta, Yelp. And some of the most popular social media platforms: Linkedin, Pinterest, Twitter, and Facebook. You’ll realize that apparent distinguishing factor between the two categories. The latter are targeted to businesses for review and ratings as well as validating credibility. Letting customers know that you exist is a lot more important for a small business trying to get their feet in the door. If you’re involved, potential customers at least know that you are present online with current and accurate information on how they can get involved. Most times, these prospective customers become interested through word of mouth or a simple walk-by – look online – and find nothing. Already a bad experience with your business without even visiting. Bottom-line: if social media isn’t your thing – at least make it a goal to ‘add your business’ to as many small business sites as possible – search results will soon become a good friend. Below are some of my favorite small business sites and why: Yelp If your business hasn’t already been added to Yelp’s directory, then you might want to jump on the bandwagon. Yelp is a customer-review site where people from all over the world rate and evaluate their experiences based on performance, quality of customer service, price and so much more. If you’re doing something right, a Yelper might just review your business and boost your online social cred. You’d be surprised at the amount of influence this will have on your business for sales,...
5 Effective Google AdWords Tips

5 Effective Google AdWords Tips

Creating effective ad campaigns within Google AdWords can be a hit or miss for most businesses but vital to any online marketing effort. As Google continues to rank as the most popular search engine for your internet advertisements, it is important to properly place relevant ads to your biggest potential audience. 1. Keep ad group keyword list short Don’t create a single ad group with the main focus of hoarding keywords: create numerous ad groups, each with a short list that are tightly related and manageable. This will help you achieve relevant search ads as I’ll mention in tip #3. 2. Set daily budget higher than Google recommends A low daily budget is directly correlated with a display of ads irregularly. Not so good for your ad campaign. You want your ad visible to potential visitors. Manage your ad spend by implementing negative keywords (see tip #4), targeting ads by location (geo-tagging), using exact matches and adjusting keyword bids. Some businesses usually start with a budget of as low as $1000 for trial purposes (test landing pages and various ad copies) and increase spending when they have the campaign down to a usable formula. Here’s a great example of a successful PPC campaign with higher quality score and monthly spend (via HuffingtonPost): The differences are incredible: increased revenue and ROI. Just one of the many reasons businesses hire professional and experienced PPC (pay-per-click) companies in order to receive high performing campaigns. Our Google Certified AdWords company creates noticeable results for some of Atlantic Canada’s most influential brands. 3. Use keywords in ad text Show the searcher that your ad...