Integrate Google Plus into Your Small Business Marketing Goal

Integrate Google Plus into Your Small Business Marketing Goal

More companies will be moving to Google+ for the obvious SEO benefits, increased visibility, and social media presence amongst other things; so, its time you make that move. And as a Online Marketing Firm that specializes in Adwords, you’d understand why its so important get involved with Google – all across their platform. As the most largest and popular search engine, Google draws tons of users to their search on a daily basis. Regardless of Google Plus’ (Google+) popularity, Google is bias towards their own brand. So, those that are involved will reap the benefits. For small to medium business, Google+ will help you reach your local customers – far better than Twitter & Facebook. Google+ is Google’s version of a social network and they are doing pretty well. Google+ Content Google Plus offers a wide array of different features as a bonus for using their services. Like Google+ content, a benefit that allows your content to rank higher in search results when your website does not. Each with its own unique url and rate of interaction – helping your content increase in rank within web results. Thank you Google Gods. Google Plus Hashtag Google+ has now integrated hashtags within their Google search platform. Go to Google, search a hashtag, and see what happens. So, make sure to include hashtags in your Google Plus post when the content is buzzworthy. If you do forget and your content & post is keyword full – Google+ might just add them for you. Google’s Local Carousel A personal fave of mine is Google’s “Local Carousel” – a horizontal bar of 20 image...
Social Media Platforms that Best Suit Your Business

Social Media Platforms that Best Suit Your Business

A growing number of small businesses around struggle with the task of figuring out which social media channel best suit their business needs. A task that must be calculated and implemented. You’ll need to prioritize or allocate a certain person into the management of social media sites – helping create traction and provide results. As well as but not limited to regular posts, interaction with users/followers/fans, and a constant stream of information about your business – including products, contests, and for added thought leadership: expertise. With the variety in social networks, it is best to choose the channels best suited for you and go all in on them, in order to provide value. I’ll go against this idea in my next post [the more, the better] but presence is great, but inactivity is even worse – a middle would be the best possible option. You don’t want a potential customer or visitor checking in your social networks, only to find that you haven’t posted in a month? A year? Or even worse, since 2012 – and your store’s still in business? A major pet-peeve of mines is to see this sort of neglect – it shows a lack of concern for management. Also, consider the fact that it is a waste of money to invest time into a particular network and realize that your customers do not interact within the channel, you aren’t gaining the right amount of following, and ‘it just ain’t working’. So, what social network should you utilize? Well, it all depends on your business – a ‘who, what, where, when’ technique should be considered. Facebook...

Beyond Websites: Social media considerations for organizations

“The good thing about social media is that it gives everyone a voice – the bad thing is…it gives everyone a voice!” -Katie Couric The thoughts below are from my own on-going observations, conversations, as well as readings, including those I’ve taken from a number of blogs, on the use and impact of emerging social media practice for engaging closer relationships with clients and customers of one’s business or organization. -1- Many organizations and businesses are now reaching out beyond their online websites to connect and engage closer relationships through the emerging and ever-changing world of online social networks. Such an engagement process is fraught with various challenges. Many important considerations should be kept in mind before an investment in financial resources, time, and considerable energy is applied to the effort. And one aspect is certain – effective social media practice cannot be seen as simply an add-on to conventional website activity. The first step in thinking about how to implement a social media strategy is to understand the differences between the various popular current social media platforms and their user profiles. Consider the following U.S. based profiles from the recent 2012 Pew Report.[1] Age Facebook: 35% of users are under 35, 50% are 35-54. The average age is 40.5 (an increase of 2 years over 2010 figures). Twitter: 45% are under 35, 35% are 35-54. The average age is 37.3 (a decrease of 2years under 2010 figures). Linkedin: 21% are under 35, 62% are 35-54; average age is 40.1. Half of all social media users are between the ages of 25 and 44. Gender Facebook: 40% male vs....